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Unveiling Sealson’s “DROP #14” social campaign, our vision was to invoke curiosity around a collection spotlighting a stylish and utilitarian outdoor bag. Crafting a dynamic campaign that seamlessly blended fashion and function, we aimed to showcase the versatility and allure of this ambidextrous accessory. Our designs, strategically aligned with Sealson's brand identity, conveyed the essence of adventure and style. This social campaign was an invitation for audiences to learn more about what Sealson and their community have to offer .